Mercedes-Benz USA "Tweet Race to the Big Game"
Published Monday, 24 January, 2011 by Blog Admin. Categories: News, Mercedes-Benz Press Releases.
January 13 2011
MERCEDES-BENZ USA ANNOUNCES TEAMS FOR HIGH-STAKES "TWEET RACE TO THE BIG GAME" AS PART OF MULTI-CHANNEL SUPER BOWL INITIATIVE
MONTVALE, NJ - Mercedes-Benz USA (MBUSA) today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football's biggest showdown, during which the company will advertise for the very first time.
The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four…
MERCEDES-BENZ USA ANNOUNCES TEAMS FOR HIGH-STAKES "TWEET RACE TO THE BIG GAME" AS PART OF MULTI-CHANNEL SUPER BOWL INITIATIVE
MONTVALE, NJ - Mercedes-Benz USA (MBUSA) today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football's biggest showdown, during which the company will advertise for the very first time.
The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four…