Mercedes-Benz of Fort Wayne

January 13 2011

MERCEDES-BENZ USA ANNOUNCES TEAMS FOR HIGH-STAKES "TWEET RACE TO THE BIG GAME" AS PART OF MULTI-CHANNEL SUPER BOWL INITIATIVE

MONTVALE, NJ - Mercedes-Benz USA (MBUSA) today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football's biggest showdown, during which the company will advertise for the very first time.

The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four…

People with a penchant for powerful vehicles might initially shake their heads to learn that even the AMG division of Mercedes-Benz has to include hybrid technology in order to comply with new emission and consumption regulations. The fear, understandably, is that the vehicles will lose their punch. The fear is also, simply, a waste of energy.

However, AMG is planning to integrate its vehicles with hybrid technology. But, it will be taking the technology in…